The Toyota Prius has been a constant leader within the hybrid movement. Toyota expanded upon the Prius and created a family of Prius (Prii) vehicles, one of which is the Prius Plug-in. The team came up with a video series called Charged Life that celebrates the innovation that is at the foundation of the Prius brand. We sought out individuals that are passionate and innovative and filmed them doing their thing. This series is part of the Toyota Prius Projects site.
ROLE // Creative Director
AGENCY // Saatchi & Saatchi LA
CHARGED LIFE: DEEP LOCAL
Watch as Deep Local records the city of L.A. and then Boom Bip (Lex Records formerly Warp Records) take those sounds and create a track.
CHARGED LIFE: LA GUERRILLA GARDENERS
Watch as LA Guerrilla Gardening makes over a small plot of land in a day.