I love snowboarding and I love deals, put those two things together and you get the Epic Season Pass. Seven of the top mountains in the West (Vail and Breckenridge to name a couple) under one season pass.

To launch another year of Epic Season Pass I worked with BBDO SF to develop various designs that would drive the look/feel of the campaign as well as the physical pass itself. The idea was based on taking in all the fun wacky stats that we do on the mountain (ie. drinking hot cocoa, days of sun) and using your actual stats in the ads. Photos used in the concepts are from the super talented Chris Hornbecker.


ROLE // Design, Illustration
AGENCY // BBDO SF