What is every Nascar fan's dream? Ok Ok maybe not what you just thought, but designing their own Nascar ranks pretty high up there. The Sponsafier campaign encapsulated that very dream by allowing fans to create their own car on the web and then have a chance to see their car in an actual Nascar race. The campaign included at the core a website, broadcast, and print. I was responsible for the logo design for the campaign as well as design direction for the website.
ROLE // Associate Creative Director, Design
AGENCY // Saatchi & Saatchi LA
LINK // Sponsafier
