Remember waaay back when traveling was luxurious and comfortable and an actual event......I don't, I'm too young, but there WAS a time. Toyota redesigned the Avalon and needed a campaign to help tell it's story of plush comfiness. The idea of Comfort Is Back was born.
This was a really fun assignment. I worked on logo development, campaign look and feel, site concepting and even traveled to Stockholm, Sweden for almost two months to work with North Kingdom on the experience site.
Below you'll find a small sample of work that I did for this campaign, some designs went live and some helped to inform other pieces.
ROLE // Associate Creative Director, Design, Animation, Illustration
AGENCY // Saatchi & Saatchi LA
LINK // Avalon Experience Site
Final Logo
Logo Explorations
Visual Explorations
Print Ad Explorations
Experience Site
