The Corolla has long been a standout in the Toyota car lineup for it's reliability and simplicity.
Staying true to the simplicity of the Corolla I developed the visual language for the 2012 Corolla campaign based on fundamental shapes. The look/feel was used in broadcast, print, and digital applications. Photos used in the concepts are from the super talented Chris Hornbecker.
ROLE // Design and Illustration
AGENCY // Saatchi & Saatchi LA
